Adwords Marketing - How to Get Started
World-wide, people use Google to search the internet almost 200 million times a day . . . every day of the year.
And research in the United States indicates that in more than one third of those searches, the user is actively looking for a product or service to buy (source: Bizrate.com - Kelsey Group survey)
Some 70% of American households now use the Internet as an information source when shopping locally for products and services (Source: ConStat - Kelsey Group survey).
And 85% of Google users in the US have made an online purchase in the last six months (Source: ComScore Media Metrix).
Stats like those have made good exposure on the world's number one search engine a business necessity in more and more industries.
But as you're no doubt aware . . . achieving a top position amongst the natural search results on Google is like a mirage in the desert for many companies.
It's no wonder then that over 800,000 businesses around the world so far have decided that the answer, in part at least, is Google's pay-per-click program.
Where Do I Get Started?
So you would like to create your own AdWords success story but you don't know where to get started . . . right?
There are literally thousands of web sites and blogs that post articles to the web on this subject matter, ranging from outright amateur through to professional. In almost every case, the publishing model is 'ad supported', so access is free.
Quality issues aside (which are significant), the single biggest limitation with these resources from a user perspective is the piecemeal nature of the information discovery process. No one site offers a step-by-step training course online.
Whilst many web articles are individually useful, information overload (and double handling) make this route a frustration for many who want to learn about the AdWords program from the bottom up.
There are currently three books available on this topic:
"Winning Results with Google AdWords"
by Andrew Goodman
"Ultimate Guide to Google AdWords"
by Perry Marshall
"AdWords for Dummies"
by Howie Jacobson
All three books are listed on Amazon.com at US$24.95, but only the last title is suitable for beginners . . . the other two assume some experience.
If the idea of wading through several hundred pages of dry text on this subject doesn't appeal, then head on over to the author's web site where you'll find the only step-by-step AdWords boot camp available on DVD.
Watch and learn about AdWords marketing from the comfort of your couch on television instead!
About the Author:Gary Elley has been an AdWords marketing professional for the past 4 years and recently released the Google AdWords Training Workshop on DVD.
Article Source: ArticlesBase.com - Adwords Marketing - How to Get Started